Philosophy

"Beauty is a philosophy for me. Not a superficial kind of beauty, but a beauty that includes everyone and everything. Beauty reflects one’s soul and radiates outward. My work is not about trends or fashion, but timeless beauty in whatever form that takes."

- HEIDI ABRA

BEAUTY
LOVE
FREEDOM

NEW WORLD FREEDOM, OLD WORLD GRACE

Heidi Abra's muses are extraordinary women: luminous icons from every era like Louise Brooks, Frida Kahlo and Joni Mitchell, and the many artists, stylists and bohemians who come to Heidi Abra to get their fix of eclectic and unique designs. Style that is exquisite, vibrant and magical, like the women who wear it.

"BEAUTY IS TRUTH, TRUTH BEAUTY, THAT IS ALL YE KNOW ON EARTH, AND ALL YE NEED TO KNOW." - John Keats